The Unprecedented Power of Shared Beliefs: Market What You Believe, Not Just What You Do to Go Viral!

Revolutionize Your Marketing Strategy: Share Values, Not Just Products! Insights from Contributor Matt Zilli to Go Viral"

Marketing strategies have traditionally focused on volume-driven messaging, aiming to capture as many eyeballs as possible with brand messages. However, today's consumers are more interested in engagement and genuine dialogue, and they want to align themselves with brands that share their beliefs and values. Successful brands such as Apple, Disney, and Nike have demonstrated the power of shared beliefs in building customer loyalty and trust.

To truly share beliefs with customers, businesses must communicate their core values through every marketing channel and customer interaction. This means that all employees, from sales and marketing to support and fulfillment, must be aligned with the company's beliefs and be able to communicate them authentically. When every person in the business is steeped in the same company beliefs, they can engage in relevant conversations with customers around those shared beliefs, creating a partnership rather than just a vendor-customer relationship.

Marketing plays a critical role in delivering value to customers by leading the charge and being responsible for every touchpoint along the customer journey. Marketing needs to ensure that every employee is immersed in the beliefs of the company and is able to communicate them appropriately in every customer encounter. By caring more about customers and their situations, and knowing more about the industry, company, and customers, employees can create meaningful connections with customers and fulfill their values and beliefs.

As consumers increasingly choose to buy based on their beliefs, businesses will have no choice but to pay attention to the values of their audiences and work to fulfill them. By rallying around the customer and sharing their beliefs, businesses can create lasting partnerships with their customers and deliver value that goes beyond just their products or services.